The proliferation of mobile devices is simultaneously the gambling marketer’s dream scenario and worst nightmare. While mobile has opened access to millions of new players, it has also transformed these customers into chronically distracted multitaskers.

Marketers need to fundamentally rethink their messaging strategy to break through to these customers. Ultimately, the winners will be those who can deliver relevance—making their brand promise meaningful to the customer in the moment. Join Flashtalking as we explore how to lower acquisition costs and enhance customer lifetime value through real-time, personalized creative and advanced analytics.

 
 

WHAT WE’LL COVER

Applying creative personalization throughout the customer journey
Improving insights through better data unification and creative measurement
Live product demo of Flashtalking’s Power Feeds for Betting

 

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SIMON THORNE

Country Director, UK

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JOHN MRUZ

SVP Strategy

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DUREN DEXTER

Managing Director, Technology

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PETER FALCONE

Director of Analytics,
EMEA