To address the challenge of fragmented attention, marketers must engage customers with creative and relevant advertising experiences across channels. This unprecedented level of personalization is an essential element in a brand’s advertising strategy.

While data-driven messaging may seem daunting, the secret is to design feed-driven creative frameworks that scale across all creative permutations. Join Flashtalking as we explore how to engage today’s distracted consumer through your brand’s data-driven content.

 

WHAT WE’LL COVER

The new creative brief to personalize creative at scale
Introduction to data-driven creative frameworks
Creative best practices for real-time feeds


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GARETH DOYLE

VP Creative Services


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