Become an expert on creative A/B testing. Join Spongecell as we offer a comprehensive and sophisticated tutorial on how to set up, execute and explain tests to enhance creative testing for experienced practitioners. With a focus on auto-optimization, we'll provide practical advice gleaned through industry learnings.

 

WHAT WE COVERED

Key factors to consider when testing
The role of auto-optimization
The myth behind statistical significance


BYRON ELLIS Spongecell CTO

byron ellis

CTO

Byron heads research and development at Spongecell. He holds a PhD in Statistics from Harvard University and was a postdoctoral fellow at Stanford Medical School. Byron earned a BS in Cybernetics from UCLA.


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