Become an expert on creative A/B testing. Join Spongecell as we offer a comprehensive and sophisticated tutorial on how to set up, execute and explain tests to enhance creative testing for experienced practitioners. With a focus on auto-optimization, we'll provide practical advice gleaned through industry learnings.
WHAT WE COVERED
Key factors to consider when testing
The role of auto-optimization
The myth behind statistical significance
Byron heads research and development at Spongecell. He holds a PhD in Statistics from Harvard University and was a postdoctoral fellow at Stanford Medical School. Byron earned a BS in Cybernetics from UCLA.