Lately, there's been some debate about the specific roles that Creative Management Platforms (CMPs) and Dynamic Creative Optimization systems (DCOs) play in the dynamic creative sphere. CEO Ben Kartzman explains why brand marketers need to leverage both of these technologies to fully support dynamic creative that performs across upper- and lower-funnel campaigns.
WHAT WE'll COVER
• Key differentiators between CMPs and DCOs
• How to effectively utilize dynamic creative
for upper- and lower-funnel campaigns
Under Ben's leadership, Spongecell has become one of the fastest-growing companies in the United States. Before co-founding Spongecell, Ben worked at venture-backed Guidester (now Searchandise.net) in product and business development. Prior to that, Ben worked in consulting, first at Bridgeline Software and then at Accenture. Ben graduated with honors from Carnegie Mellon with a dual BS in Human Computer Interaction and Information & Decision Systems.