While the demand for personalized creative is on the rise, setting up complex data-driven campaigns can be a barrier to entry for many brand advertisers. Spongecell's CORE (Creative Optimization Relevance Engine) allows brands to serve smarter, relevant creative through an elegant and intuitive interface. Join Spongecell as we demo our powerful tag-based decision engine and how to leverage different types of data for personalized creative campaigns with flexible targeting.
WHAT WE COVERED
Introduction to the Spongecell Creative Strategies
Targeting with turnkey and 1st or 3rd party data
Updating creative and targeting without re-trafficking
Director of Product, UX
From concepting wireframes to nudging the final pixel, Tom is the visionary behind the sleek, intuitive user interface of the Spongecell Platform.
Product Education Specialist
As our resident product expert, Becky leads self-service trainings geared towards individual clients' campaign goals and maintains all of our product documentation.